Find yourself wondering how SEO can help grow your business or blog? How SEO is important for your website? Where to get started? Are SEO companies worth the money? Which SEO techniques are popular? Will SEO exist in 5 years? If yes, we’ve got you covered.
What is Search Engine Optimization (“SEO”)?
SEO stands for Search Engine Optimization and is the process of getting traffic from search engines like Google using keywords and phrases.
Practically speaking, when someone searches online for general keywords or phrases in your industry, you want your business to appear. Just like social media, Google is actually an algorithm and it’s constantly changing.
How does SEO work?
Suppose you sell all-natural soap bars. I’m a potential client and I’m looking to buy body soap. So I go online and start my research. One of the things I’ll do is head to Google.com and search for things like “best body soaps”, “best all natural soap”, “top soap reviews” and so on. I’ll see what comes up and continue from there.
The thing you have to know is that SEO has been around for a long, long time. Since the earliest days of the Internet.
So what results can you expect to see?
At the very top, you’ll see ads. These are companies paying Google for their links to appear at the very top of search engine results. You’ll notice that they’re indicated by a small box that says “AD” to the left of the link.
Then, you’ll may see a mix of products and reviews from top websites, shops and brands. These websites may have been around for a long time, invested in SEO optimization and other key factors.
Why is SEO important?
SEO is important because fully optimizing your website is key to obtain high ranking in search engine results which in turn leads to generating more traffic.
What about SEO for Local Businesses?
Ranking locally can prove to be more effective, but remains difficult nonetheless.
Over the past few years, Google has been making it easier for large, recognizable brands to dominate local search and harder for the small, local places to stay relevant.neil patel, https://neilpatel.com/blog/resurrect-local-seo/
So… How do I get on the first page of Google?
Keywords have become very competitive to rank. Companies have been pouring tons of time and money to be first on Google. So how can you compete? How can your business or blog rank against the Goliaths who’ve been doing this for years?
And when you hear buzzwords like homepage SEO, Onpage SEO, SEO optimization, etc. What does that even mean?
First, we don’t believe that “homepage SEO” really exists. That is, trying to get your “homepage” to rank for specific keywords may not be the most effective use of your resources.
“We believe that SEO, in general, will only work when other things like speed, user experience, and social media are taken into account as well.”Yoast.com
In today’s online economy, we believe that there are far better marketing strategies available to you today than outdated SEO strategies. More specifically, you should to consider social media, influencer marketing or content marketing (which in turn improves SEO).
One of the best ways to be thinking about SEO today is through content marketing, or blog posts (see cornerstone content). This makes use of short and long-tail keywords—like common phrases and questions—to create content to drive traffic back to your site.
Another (HUGE!) benefit is that you’ll stay ahead of the curve—your SEO strategy will be ready for voice search.
How long does it take to rank?
It depends. Just know that it takes time & consistency to rank. It doesn’t happen overnight!
How to improve SEO Rankings
- Familiarize yourself with the Google algorithm
- Ensure Good Website Performance
- Make Website Mobile-Friendly
- Do Keyword Research
- Improve Onpage SEO
- Build Back Links
- Publish Blog Posts